STORYTELLING IN
A DIGITAL ERA
Learn how 20 iconic brands used storytelling to stay relevant,
and how you can too.
and how you can too.
STORYTELLING IN
STORYTELLING IN
A DIGITAL ERA
Learn how 20 iconic brands used storytelling to stay relevant,
and how you can too.
and how you can too.
RESILIENCE STARTS WITH YOUR BRAND STORY
Storytelling is the key to building a strong and resilient brand. It’s not just about sharing boring facts and figures – it’s about creating an emotional connection with your audience that will make you stand out from the competition.
This book will show you how to craft authentic and engaging narratives that connect with your audience on a deeper level and help you differentiate your brand in a crowded market.
RESILIENCE STARTS WITH YOUR BRAND STORY
Storytelling is the key to building a strong and resilient brand. It’s not just about sharing boring facts and figures – it’s about creating an emotional connection with your audience that will make you stand out from the competition.
This book will show you how to craft authentic and engaging narratives that connect with your audience on a deeper level and help you differentiate your brand in a crowded market.
"I've been in the marketing game for years, but this book seriously blew my mind. I learned so much about how to use storytelling to build a resilient brand and connect with my audience on a deeper level. I've already implemented some of the strategies I learned and seen an amazing response. This book is a must-read for any business looking to up their brand game."
Build A Strong And Authentic Brand Identity
Create a unique and genuine brand personality with effective storytelling techniques.
Foster Loyalty And Trust With Your Customers
Build credibility for your brand with bold, honest, and engaging storytelling.
Differentiate Your Brand In A Crowded Market
Stand out from competitors with a memorable brand narrative.
UNLEASH YOUR BRAND'S POTENTIAL
This a must-read for businesses looking to create authentic and engaging narratives that truly connect with their audience. With this book, you’ll learn how to craft powerful stories that differentiate your brand in a crowded market and build a strong, loyal customer base. Not only will you learn the ins and outs of storytelling, but you’ll also discover the benefits it can have on your business, including increased brand awareness, customer loyalty, and overall success.
SOME FEATURED BRANDS
Lego
Creating Memories One Brick At A Time
Virgin
Brand Stories That Are Anything But Ordinary
Red Bull
Soaring To New Heights With Stunning Storytelling
Airbnb
Escaping Reality with Engaging Stories
Apple
Thinking Different With Personalization
Nike
Just Do It With A Story That Inspires
Starbucks
Consistently Comforting
Tesla
Storytelling At The Speed Of Innovation
ABOUT THE AUTHOR
As the Senior Brand Manager and Creative Storyteller for a Growth 500 marketing agency and one of the fastest-growing companies in the country, Mahfuz Chowdhury has spent the last 13 years helping brands, leaders, and changemakers amplify their brand voice and inspire others through high-impact stories.
He has spoken to audiences from Microsoft, IBM, KPMG, PwC, EY, along with other notable organizations.
Mahfuz is also the host of the “Modern Mindset” podcast and has two published books, including “Project Reinvention” and “The Resilient Brand”.
ABOUT THE AUTHOR
As the Director of Strategy and Creative Storyteller for a Growth 500 marketing agency and one of the fastest-growing companies in the country, Mahfuz Chowdhury has spent the last 15 years helping brands, leaders, and changemakers amplify their team and inspire others through resilience and high-impact stories.
He has spoken to audiences from Microsoft, IBM, KPMG, PwC, EY, along with other notable organizations.
Mahfuz is also the host of Canadian Western Bank’s “Growth Decoder” podcast and has two published books, including “Project Reinvention” and “The Resilient Brand”.
ABOUT THE AUTHOR
As the Senior Brand Manager and Creative Storyteller for a Growth 500 marketing agency and one of the fastest-growing companies in the country, Mahfuz Chowdhury has spent the last 13 years helping brands, leaders, and changemakers amplify their brand voice and inspire others through high-impact stories.
He has spoken to audiences from Microsoft, IBM, KPMG, PwC, EY, along with other notable organizations.
Mahfuz is also the host of the “Modern Mindset” podcast and has two published books, including “Project Reinvention” and “The Resilient Brand”.
